Major automakers may be capitalizing on what big data means for its vehicle software and development, but let’s not forget about speciality builders. Callaway Cars has announced it has begun working with product development firm Boston Engineering to design and to implement the ThingWorx IoT (Internet of Things) platform.
What does this mean? It means Callaway is working to instantly read performance data including speed, engine RPM, air intake temperature and air outlet temperature. Then, the data is sent immediately to the cloud for analyzation by engineers. It means Callaway can make its cars better, even quicker.
“Our engineers approach vehicle systems and components without compromise, and we’ve been able to develop products that produce stunning power,” said Reeves Callaway, founder of Callaway Cars. “Working with IoT technology to capture and analyze data quickly can give us another highly effective method to evaluate our products’ performance.”
The possibilities are nearly endless with what the data supplied can be used for in the future. Callaway states it’s also looking into evaluating dealer and customer interest in accessing its Callaway car performance information via IoT.