Yesterday evening, ChevyJoltEV.com went live, sending the internet into a fury over its authenticity. Well, it’s not real, internet. But, the man behind the website deserves a round of applause, because it’s really well done.
The epic ruse features a Chevrolet Jolt EV based on the old Tru 140S concept, and everything looks pretty legitimate. The fonts, the language, the branding, it’s all classic Chevrolet and this guy nailed it. There’s even aerodynamics, feature listings and color selections.
The pseudo sports car reportedly will snap 0-60 in just five seconds, while going 230 miles on a full charge. It’s fake price point is merely $30,000. The creator even went the extra step with authenticity, stating 4G LTE WiFi and a 10.2-inch touchscreen is all available inside.
Road and Track decided to find the man behind the site, and they were successful. Matt Teske, a self-described branding and marketing consultant, stepped forth as responsible, and told R&T why he went through all the trouble.
In the end, my goal with building this website, the brand of Jolt EV and the supporting assets, is to prove that the market is hungry for more EV options. Chevrolet has a golden opportunity to combine their new EV platform with one of their existing concepts to produce a very exciting vehicle that will only further cement the Chevrolet brand as the leading automaker on the planet.
And Chevrolet, if you are reading this, I am one of your customers. I drive a 2016 Chevrolet Volt and my wife drives a 2015 Chevrolet Spark EV. That said, I am also a Tesla Model 3 reservation holder. But if you were to build this idea of mine, the Jolt EV, and develop an EV savvy dealership network that includes DC fast charging, you will get my business instead.
Am I alone in this? I honestly don’t think so. I think consumers are hungry for more EV options, and I think that this proposal for the Jolt EV will help to prove that theory. I only hope that like myself, other consumers hungry for innovation from traditional automotive brands can see beyond what has been a lack of vision and truly be excited for the Jolt EV that could be in their driveway in no time at all.
Is it possible the “Jolt” name is used in the future? We think so. But, it probably won’t be an electric sports car. Dream on.