General Motors has made a new appointment in Mark Rainey. Rainey has officially been appointed Director of Dealer Development, and will oversee the growth of minority and female owned dealers through the Chevrolet, Buick, GMC and Cadillac brands.
“Mark will help us build on GM’s decades-long commitment to create a distribution network that reflects the incredible diversity of our customer base,” Eric Peterson, U.S. Vice President, Diversity Dealer Relations, said.
Rainey spent 20 years at Nissan North America, where he led dealer development efforts. Those efforts netted him the National Association of Minority Dealers’ (NAMAD) Diversity Advocacy Award.
In addition to advancing GM’s national diverse dealer strategy, Rainey will be the company’s liaison with internal and external advocacy groups, including the General Motors Minority Dealer Advisory Council, the Women Dealer Advisory Council, the General Motors Minority Automobile Dealers Association (GMMDA) and Rainbow PUSH.