General Motors appears to be ignoring the growing full-size police crossover segment, giving rivals Ford Motor Company and Fiat Chrysler free reign to own the space.
In April, Ford Motor Company delivered 3,263 units of its Police Interceptor Utility, which is the police variant of the Ford Explorer. That’s on top of the 20,283 deliveries of the regular (non-police) Explorer, giving the Explorer and Police Interceptor Utility a cumulative total of 23,546 deliveries in April 2016.
Sales Numbers - Ford vs. GM vs. FCA - Full-Size Crossovers - April 2016 - United States
|MODEL||APR 16 / APR 15||APRIL 16||APRIL 15||YTD 16 / YTD 15||YTD 16||YTD 15|
|POLICE INTERCEPTOR UTILITY||+44.44%||3,263||2,259||+31.96%||10,793||8,179|
GM rivals the Explorer with the trio of Lambda-based full-size crossovers: the Chevy Traverse, Buick Enclave, and GMC Acadia. Individually, those respectively accounted for 12,186, 4,523, and 7,004 sales totaling a cumulative 23,713 units, or 373 units more than the Ford Explorer and its police packaged variant. Notably, General Motors doesn’t offer any of its Lambda-based crossovers in police packages.
The other player in the full-size police crossover segment is the Dodge Durango. It accounted for a grand total of 6,434 units; to note, Fiat Chrysler doesn’t break out police sales individually.
All that makes us wonder if General Motors is ignoring the full-size police crossover segment and associated sales on purpose, or is it simply waiting to enter the space with the next-generation, 2018 Chevy Traverse?
What are your thoughts on the matter? Talk to us in the comments.
- General Motors April 2016 sales numbers
- Ford Motor Company April 2016 sales numbers
- FCA April 2016 sales numbers