Over the last several months, General Motors has filed two separate trademark applications for the terms AT4 and AT4X. The filings have stirred quite an interesting dialogue regarding how The General could use them. So, we’ve decided to present the two ways in which we believe GM will use the AT4 and AT4X names.
1. GMC All Terrain 4
AT4 and AT4X can very much stand for All Terrain 4 or All Terrain 4X, with the X possibly standing for all-wheel-drive.
The name could be used on a GMC-branded vehicle, most likely as a name of a trim level of special package with off-road equipment and capability. Currently, GMC uses the All Terrain name for off-road-oriented packages in the:
- All-new 2017 GMC Acadia (more on the 2017 GMC Acadia All Terrain)
- GMC Sierra, including the Sierra All Terrain and Sierra All Terrain X
- GMC Canyon
2. A New Cadillac Vehicle
The second way that we believe GM is most likely to use the AT4 and AT4X names is on a new Cadillac vehicle. The T and the number 4 follow Cadillac’s new nomenclature of naming all sedans and coupes as CT and all crossovers as XT, followed by a number designating the position of the vehicle in the overall lineup — such as CT6 and XT5.
As such, a hypothetical Cadillac AT4 would not be a sedan, coupe, or crossover, since those vehicles will be designed CT# and XT#, respectively, making us believe that it would be an entirely different kind of vehicle — perhaps a roadster or a pickup truck, for instance.
But since General Motors has not yet attempted to trademark AT4 or AT4X in conjunction with one of its brands (like GMC AT4 or Cadillac AT4), it makes predicting the actual uses of the AT4 and AT4X names that much more difficult. Here’s to hoping that we will find out in due time.
What plans do you think GM has for the AT4 and AT4X names? Talk to us in the comments.