Cadillac announced it quietly ended ELR production this past February with no successor coming. Instead, the brand will focus on offering plug-in options for nearly all of its lineup in the future.
However, we felt it would be an interesting time to discuss if Cadillac should look at developing a true successor for the brand. The ELR wasn’t a bad car. Hell, it would have been a great car if the Tesla Model S hadn’t come along with better value for the money.
And the EV market is starting to grow substantially with the 2017 Chevrolet Bolt EV launching later this year, and other automakers gunning for the EV market, Cadillac could grab a slice of the marketshare with a well executed, luxurious EV.
On the flip side, Cadillac has discussed this before, stating Tesla’s competitive advantage will become standardized across the industry. With more automakers offering EVs, or simply plug-in options, it makes Tesla just a little less special.
We doubt Cadillac will focus any efforts into a pure electric vehicle, but what do you say? Vote in our poll below, and discuss it within the comment section.