General Motors’ prestige luxury brand, Cadillac, is looking to reach an 11 percent operating margin in 10 years.
“We’ve got about a 10-year runway to get this brand to where it is making the kind of overall contributions to General Motors profitability that Mary (to Mary Barra, CEO of General Motors) expects from it,” Cadillac President Johan de Nysschen told Reuters at the Beijing auto show last week.
de Nysschen didn’t provide the increments in which Cadillac plans to achieve those targets before the 10-year target. However, it is targeting to increase its global sales to 500,000 units per year by the year 2020, roughly twice the amount of vehicles it sold globally in calendar year 2015. This year alone, the brand is targeting a 25 percent growth in sales volume to more than 100,000 units in China.