Cadillac has told us how to feel about the brand, but it has yet to give a space to experience Cadillac. Unless, you count the business it’s in: selling cars. However, Cadillac wants to expand its luxury presence at its “Cadillac House” space in New York City.
The brand is preparing to open a coffee shop inside the Cadillac House, according to Bloomberg, which will also house an art gallery and retail boutique. The entire space is scheduled to open on June 2 to the public, and will feature work from Visionaire, a creative firm and magazine, and fashion brand Timo Weiland will sell clothing in a pop-up shop: 12:29.
“We have tried to tell people what you’re supposed to feel from the Cadillac brand,” said Melody Lee, who is Cadillac’s brand director. “But what we hadn’t quite fully established was an environment that you could walk into.”
If you’d like to enjoy a cuppa with Cadillac, the Cadillac House is located at 330 Hudson Street in New York City. And, no, it’s not a car dealership in the slightest.