Cadillac has officially given its brand a home. The luxury division officially opened the Cadillac House at its New York City headquarters, while the public will be invited to occupy the space come June 2, 2016.
The location will serve as a rotating venue for events, vehicle exhibitions and collaborative partnerships. To start, Cadillac will serve Joe Coffee, providing a cafe inside the venue for the public. Visionaire will also be present with an interactive art gallery exhibit, and Cadillac states a new exhibition will be installed every quarter, and will feature “large-scale, visually arresting artwork and multi-sensory, perceptive-altering light installations.”
Finally, Cadillac’s retail lab will be present inside this space. Cadillac and CFDA worked in concert to provide mentoring for budding fashionistas, also allocating a stipend to help get the young designers’ merchandising program off the ground.
“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer. “With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”
Cadillac House will be located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.