Autonomous vehicles are still quite a ways off, in terms of technology and legality, but they are coming. And we’re closer than ever to seeing the futuristic idea be realized.
Cadillac’s head design chief, Andrew Smith, stated General Motors design as a whole is already being influenced by the idea of autonomous vehicles, according to Automotive News. Specifically, interior cockpits are seeing influence in design.
“At a basic level as a designer, you could ask should everyone face forward in an autonomous car? Do you still need a steering wheel? What do occupants do with all that time since they won’t be driving?” He also questioned how designers will manage the bountiful amounts of onscreen data inside an autonomous vehicle, too, knowing internet, applications and more will be accessible as the steering wheel goes the way of the dodo.
“As you can see as designers we are being called on to use our imagination to redefine the customer experience. The stakes are really high at the moment. We’re on the verge of so much technical innovation.”
“Today’s customers demand more than a great product. They demand a great experience,” he added.