The news comes as a shock, but not a tremendous one, as buyers continue to shift into crossovers instead of sedans. According to Automotive News, an insider familiar with Buick product planning has let it slip that the Buick Verano will not see a new generation in the United States.
The compact Buick Verano was introduced to bridge the gap between an affordable compact car, and a luxury vehicle in 2012. The Verano found success upon its introduction, but Buick customers have shifted towards the Encore, effectively assuming the Verano’s role as an entry to luxury.
General Motors declined to comment on the matter, but stated it is “focused on selling the one we have.” A GM spokesperson added, “we have not announced plans for a next-generation Verano.”
The Verano was part of the initial “white space” motif Buick has run with for the past few years, as the brand introduced niche offerings to coax buyers into showrooms. The Buick Encore was also one of those niches, and has turned into a near segment leader.
The news may also coincide with the rumors of a D2XX based Cadillac sedan on the way. Should Cadillac pursue an aggressive price point, the Verano would have made it difficult to do so.
And so, the crossover craze claims another victim.