We’re going to premise this story with this: this is one of the best implementations of Chevrolet’s “Real People, Not Actors” campaign since the original ads. It’s clever, engaging and projects the message loud and clear.
So, what’s going on during this ad break session? Chevrolet has invited folks to sample a new ride sharing service, but the vehicle is actually the center of attention. Upon arriving to the passenger’s destination, the driver shocks and surprises them with their fare.
Some rides cost $0.23, others only $.08. How? Chevrolet gets creative in a way to explain the 2016 Chevrolet Malibu hybrid‘s cost savings. The fare in this ad is determined by the amount of gasoline consumed by the petrol engine, making for some very low fares in this pseudo ride sharing service.
We think this is an excellent way to convey the 2016 Malibu hybrid’s fuel efficiency. We simply owe the advertising team a round of applause.