Chevrolet is getting creative with a new promotional plan to lock its consumers in to its 4G LTE WiFi service. The 2016 Chevrolet Cruze will arrive with what the brand is calling its “24/7 Promise.”
The promotional plan includes two years or 24 gigabytes (whichever comes first, and it will be the 24 GBs) of 4G LTE data for in-car WiFi as well as two years of the OnStar Guidance Plan that comes with automatic crash response, roadside assistance, stolen-vehicle assistance, turn-by-turn navigation and more.
Chevrolet hopes its customers will realize how convenient the services are, and continue to opt into them after the trial expires.
According to Forbes, after doing some math, all the services offered under the 24/7 Promise would amount to $1,350 as out-of-pocket a la carte expenses over the course of two years, not including the initial trial period. So, yes, the potential to save money is certainly there.
During our first drive review of the 2016 Chevrolet Cruze, we found the content to be one of the deciding factory that could move a Cruze to a new home. Is it smart of Chevrolet to do this? Absolutely.