Originally, Buick stated it expected to move a meek amount of Cascada convertibles. However, that has not been the case. Not in the slightest.
Buick states the 2016 Cascada has sold 2,487 copies year-to-date, with 1,090 in the month of April alone. That has outpaced the convertible’s supply, says the brand, with 64-percent of Cascada customers trading in vehicles from brands outside of the General Motors portfolio. Previous Audi, Toyota and Honda owners are among the most common, according to Buick.
The entire brand has reportedly reached an all-time high in conquest buyers, too, with 35,000 new customers switching to the Buick brand. This bodes well ahead of major introduction by Buick.
Buick will introduce the 2017 LaCrosse this summer, as well as the 2016 Envision crossover. Finally, the 2017 Buick Encore will round out a revamped portfolio of crossovers and sedans, while the Regal and Enclave soldier on a tad longer.
“With the 2017 Encore, along with an all-new LaCrosse sedan, the Envision and the Cascada, Buick will have four new vehicles this year in U.S. showrooms alone,” said Duncan Aldred, vice president of Buick Global Sales, Service and Marketing. “It’s a year in which we’ll stop asking customers to question their preconceptions of the brand and instead make a strong statement about what the brand is today.”