As Americans, we may become a bit ethnocentric at times, forgetting there are other nations in the world. The fact of the matter is plenty of countries stand by their national pride, especially our friends in Britain.
The “Made In Britain” campaign exemplifies this. The nonprofit campaign began in 2011, and has since spread to thousands of products from over 700 members. The latest addition to the family is Vauxhall.
“The campaign team are really excited to celebrate the success of Vivaro and see thousands more Made in Britain badges out there on Vauxhall’s vans,” said John Pearce, CEO of the Made in Britain Campaign. “It is definitely going to accelerate our membership towards this year’s #1000makers target.”
“We want all British manufacturers, big and small, to join our campaign and apply the trademark-protected Made in Britain logo on their goods, their packaging and online. The more people know about where products are made, the easier it is for them to choose to buy British.”
Vauxhall remains the sole producer of commercial vehicles in Britain, following the closure of Ford’s Southampton facility in 2013.
“We are very proud of our 113-year heritage of building vehicles in Britain, and being part of this campaign is a great way to communicate this,” said Rory Harvey, Vauxhall’s Chairman and Managing Director.
“The Made in Britain campaign does a brilliant job of reminding customers that we have a highly-skilled workforce on our doorstep, producing thousands of high quality products.”
40-percent of the British-built Vivaro is sourced from local British firms, a 60-percent increase over the previous generation of the vehicle.