It may seem like a strange correlation, but Australians like to trade in their old set of wheels at the same time a newborn arrives, a person switches career paths or a new home is purchased. It’s clear Australians see the vehicle as an extension of their lifestyle, and Holden has launched its own campaign to capitalize on the research.
Holden has launched the “Step Up At Holden” sales campaign that offers customers incredible value to coordinate with these major life events.
According to the research, five percent of Australians plan to purchase a new vehicle within the next 12 months, but the percentage climbs steadily along with major life events. Australians intending to have a baby, 17 per cent are also intending on buying a new car. This rises to 23 per cent for Australians who intend to change jobs. And a staggering 33 per cent of Australians who are intending on buying a house, are also intending on buying a car – six times more than the average Australian
“Australians see their car as a supporting asset to their lives, so we have designed our sales and new products to ensure we cater for a range of different life stages,” said Holden’s Executive Director of Marketing, Geraldine Davys.
“Three times more people are looking to buy a car when intending on having a baby, so we are focused on making sure the child-friendly Trax and Captiva SUVs – both with ISOFIX child seat attachments – offer exceptional value with low driveaway prices.”
The campaign will run through June 1, 2016, with Cruze Z-Series, Trax LS and Astra GTC highlighting the stellar deals.