Chevrolet took to the Texas Motor Speedway this past weekend to introduce yet another Silverado special edition. NASCAR drivers Dale Earnhardt Jr., Kyle Larson, Kasey Khane and Austin Dillion were each assigned a Silverado, and fans are encouraged to vote for their favorite via the Chevy Truck twitter page.
Each driver tries to make their case for a vote, with Earnhardt Jr. talking up the 22-inch wheels and racing stripes with the Rally edition, Khane playing up the pitch-black appearance of his Midnight edition, Dillion expressing the genuine Realtree camouflage and Larson using the 2500’s macho stance to win votes.
Chevrolet continues to segment the market with special editions, which has helped the brand move trucks at a rapid rate, and command higher transaction prices, while bringing in younger buyers. The special editions certainly won’t stop here.