Earlier today, current General Motors Design Chief, Ed Welburn, announced he would retire from his position effective July 1. In the official statement, GM also named the man who will follow Welburn’s tenure.
33-year veteran of GM Design, and vice president of international design Michael Simcoe will take Welburn’s place, and will begin to transition into his new role May 1, 2016.
Mark Reuss, executive vice president, Global Product Development and Global Purchasing and Supply Chain, announced Simcoe’s promotion and commended Welburn.
“Given his deep global experience and passion for breakthrough design, Michael is the right person to lead GM Global Design,” said Reuss. “He is known for his ability to take diverse ideas and mold them into great products that surprise and delight our customers.”
Simcoe began his career at General Motors in 1983 as a designer at Holden, and has become known as Holden’s design champion. In 1995, he became director of Design for GM Asia Pacific and in 2003, was named executive director of Asia Pacific Design and led the development of the new GM Korea design operations under Welburn’s leadership.
In 2004, he was named North American Exterior Design Director, and had a heavy hand in shaping the design of American products such as the GMC Terrain, Buick LaCrosse, Chevrolet Camaro and Equinox and Cadillac CTS. His most recent success was leading GM Design Australia in producing the exquisite Buick Avenir concept.
With a wealth of design knowledge and background, Simcoe has big shoes to fill as Welburn leaves his post. But, with striking design like the Avenir under his belt, Simcoe seems to have a bright future as the man at GM Design.