GMC has released the latest in its digital-only spots, ramping up efforts to brand the division as not only the “Professional Grade”, but also with “Precision.”
It takes a different turn from the black and white ads and sports parallels featuring music by The Who. In fact, it takes a more humorous turn.
The stuntman explains how precision acts, what it is and what it is not, along with some crashing moments and a fight scene. This all while the 2016 GMC Sierra sits looking studly.
We get the message, but it does seem like a strange turn for the brand’s overall message. Especially when comparing it to the television spots.
However, it did earn a smirk occasionally for some unexpected turns and clever writing. Check it out for yourself.