General Motors subsidiary, Opel, has started 2016 on quite a good note in its home market of Germany, posting its best first quarter since 2011 both in terms of market share and sales volume.
Opel increased its passenger car sales in Germany by around 7,500 units or 14.5 percent to 59,000 cars during the first three months of 2016. The growth is three times that of the overall German passenger car market, which grew at a rate of 4.5 percent.
Market Share Up
The results furnish Opel with a market share of roughly 7.5 percent, up 0.7 percentage points year-over-year.
New Model Offensive Responsible For Growth
The Russelsheim-based automaker lends the healthy growth to a successful model offensive.
For instance, over 7,200 units of new Astra five-door hatch were sold in the first quarter, an increase of more than 80 percent compared to the model it replaced during the same period last year.
The station wagon variant, the Astra Sports Tourer, will make its premiere at German dealerships on Saturday, April 9th. More than 140,000 orders have already been received in Europe for the new Astra.
Another success story was Opel’s flexibility champion, the Meriva, which recorded strong growth of nearly 19 percent. With over 4,000 units sold, it was number one in the MPV B segment, as was the Opel Mokka in the SUV B segment. In addition, sales of the Zafira Tourer family van grew by an impressive 16 percent.