Chevrolet is jumping all over its lifestyle market the Colorado is appealing to so well. To keep momentum, Chevrolet introduced the 2017 Chevrolet Colorado Shoreline. yet another special edition to further segment the market with.
The 2017 Colorado Shoreline has received a video introduction courtesy of Fox’s head surfer, Damien Hobgood, who is seen hitting the waves, and the slopes along with the 2017 Colorado Shoreline.
The Colorado Shoreline plays upon a few west coast aftermarket trends, including minimal chrome and California-inspired color palette. Of course, there’s plenty of functionality with the truck, too, which is shown hauling surfboards and snowboards.
Chevrolet has stated the Shoreline will be aimed specifically at the Californian buyer, where more midsize trucks exist in Los Angeles over the next two largest markets combined. So, yes, it’s an important place for the Colorado to be.