Immediately, when General Motors and Chevrolet revealed the Bolt concept at the 2015 North American International Auto Show, the automotive media coined the “did you say ‘Bolt’ or ‘Volt'” joke. It’s warranted, as it’s still difficult in some situations to pick up on which name is being said due to similar sounds.
Darin Gesse, Chevrolet Bolt EV Product Manager, spoke with The Detroit News to discuss the naming process behind the Bolt EV, among other topics including Tesla, the Bolt’s features and more. Specifically, though, he delves into the research behind the Bolt EV name.
After the Bolt concept’s debut, GM told public it would not carry the name over to the production vehicle, but Gesse said after speaking with dealers, it became clear the Bolt EV was the best name. He explains if a customer walks into a dealership, salespeople can instantly clear up confusion by asking, “Did you mean Bolt EV with 200 plus miles or range, or Volt with 53 miles electric range and a combined range of…” You get the idea.
When asked about other possible names, Gesse wouldn’t go into detail because it sounds like additional product may be using runner-up names the Bolt EV almost took for itself. He did divulge the Bolt’s secret codename during development was BEV2, for “Battery Electric Vehicle 2.” We’re glad it didn’t keep the BEV name.