In this video you’ll find out just how much the 2016 GMC Sierra 1500 Denali and world champion sumo wrestler Ulambayar Byambajav have in common.
You see, while sumo wrestlers and GMC trucks are both brute forces, they are also experts of precision. As Byambajav puts it, they are the product of when “form and function collide.” Another similarity between the two are the tough and intimidating game faces of each, though the Sierra Denali also incorporates aesthetically appealing characteristics, including its wide, flashy grille and ultramodern headlamps.
And no, this isn’t your typical pickup truck commercial with a pretty country side and dirt roads. This is a different approach. An approach that aims to highlight more than just the looks of the 2016 Sierra Denali. It emphasizes its ability to be mighty yet tame, rugged yet refine, brutal yet precise.
See the ad for yourself, then give us your thoughts by commenting below. Did you find this commercial to be an effective marketing ploy, or did it fall flat?