Opel’s work with the Munich film festival has birthed a new “Sophie Opel Prize” award. With it, Opel invites film makers from German universities to submit, per Opel’s description, “unconventional, innovative commercial spots or short films about ‘Umparken im Kopf.'”
“Umparken im Kopf” (change your mind) was the most successful brand campaign in recent years. We are eager to see how young, creative film makers and students give the idea of changing people’s opinions a new twist,” said Tina Müller, Opel’s Chief Marketing Officer. The idea for the award comes after Opel’s successful run with the ad campaign, which shifted consumers’ perspective of the brand for the better – an inspiration of sorts.
Opel enthusiasts may recognize the name of Adam Opel’s wife, who is considered by some to be an inspiring personality of the automotive industry towards the end of the 19th century. Sophie was heavily involved in the business and ran Opel after the death of her husband and founder, Adam Opel.
“Together with our partner Opel, we are delighted to present the ‘Sophie Opel Prize’ for the first time this year”, adds Diana Iljine, the head of “Filmfest München”. “It gives young film makers the opportunity to display their abilities in front of a highly qualified audience during the Munich film festival.”
There will be cash prizes of €12,000 for first place, €5,000 for second and €3,000 for third place winners, which makes the Sophie Opel Prize the wealthiest award for German university film students. Submissions will be accepted until May 27, 2016, and the award ceremony is to be held during the Munich film festival on June 30, 2016 at the Munich University of Film and Television.