We must commend the blokes at Car Advice for getting down to business and grabbing scoops from Chevrolet Camaro lead engineer, Al Oppenheiser.
“If we think the volume is such that we should do the right-hand drive, it’s an investment to do that for us. If the volume wouldn’t sustain it, you know, there’s nobody in Japan anymore, so it would be Australia and the UK,” Oppenheiser said.
Oppenheiser pointed directly to the Ford Mustang and its performance in Australia, which is now sold out until 2017, that his team will study to help build justification for a right-hand drive Camaro.
“I’ll tell you we’re studying our competitors over in Dearborn and what they’re doing: is it a success for them? Is it not?”
He went on to clarify the intricacies of what a sound business case for a right-hand-drive Camaro program would look like:
“Well this is what you have to understand: is it a demand because everybody that wanted one bought one in the first year? And are they going to sell them in year two? You don’t want to do that, right? It’s like your V8 – everybody’s going to buy your V8 first, so you want to have all your suppliers ready to pump out as many V8s as you can, because they’re going to buy them first. Then it levels off – V6 and our 2.0-liter turbo will take over as the volume leader.”
“The same thing with that right-hand-drive decision is, is it something that will sustain a certain volume every year? If it is, we’ll do it,” he said making a bold statement for a Holden-branded Camaro.
Oppenheiser had also previously stated his, and the automaker’s, understanding of the Australian market, mentioning how important performance variants are to the consumer. The proof will be in the product.