Opel will invest €11 million in the Design Center of its Rüsselsheim headquarters in order to bring in ultra-modern visual and communication technologies. The work was officially set in motion following the groundbreaking ceremony for development and modification on Tuesday, March 8, with Opel CEO Dr. Karl-Thomas Neumann in attendance, along with Vice President Mark Adams, and Deputy Chairman Uwe Baum.
“Outstanding design has always been one of the key factors of the Opel brand,” said Dr. Neumann. “The development of the Design Center will give our creative minds new possibilities. That will help us take the next step in our model offensive. It will also further strengthen the position of the Rüsselsheim Design Center as the European lynchpin in global development.”
The new technologies include Virtual Reality projection equipment, complex video conferencing systems, and the latest in network design. The automakers goal is to allow employees of the Design Center to make decisions more quickly; because efficiency is key.
“I am delighted that the next building project in Rüsselsheim has started. This new investment is further proof that Opel is back,” said Mr. Baum. “The construction will also provide the essential space for the more than 80 new employees recently hired by the European Design Center.”