As the 2017 Chevrolet Volt extended range EV begins to hit dealer lots nationwide, Steve Majoros, Chevrolet Marketing Director, sat down with Inside EVs to talk about how the team plans on pitching the new extended range electric vehicle to the public, which launched this past fall as a 2016 model.
“I think that we focused more on the architecture and the mechanics versus the promise of what Volt delivered, which was a cleaner, more environmentally friendly, more technologically advanced system with electrification at the heart of its propulsion system,” stated Majoros. “We would not be putting this product out there if we weren’t bullish on it and didn’t feel it was going to make a difference for us from a sales share, and dealers and customer standpoint.”
The first-generation Volt may not have met early sales goals (remember, a projected 60,000 annually?) and that may have been because customers may have had a hard time understanding how it works. With the all-new Chevrolet Volt, the marketing team has a chance to alleviate that.