Global sales of Cadillac vehicles totaled 18,096 units in February 2016, a 2.5 percent decrease on a year-over-year basis. GM’s prestige luxury automotive brand states that it is continuing to “focus on building a stronger foundation for growth” while entering “a period of key product launches in its larger markets, expanding its portfolio and reinforcing the rising stature of the brand.”
“We’re building a strong foundation of product substance and luxury brand appeal on a global basis, elevating every aspect of our business,” said Cadillac President Johan de Nysschen. “We continue to see consumers selecting a richer mix of models. The latest available data shows Cadillac with the highest average transaction prices in the U.S. market among mainstream luxury brands. With rising brand prestige, the stage is set for the launch of two all-new models – the CT6 prestige sedan and XT5 luxury crossover.”
Cadillac Sales By Model
Sales of two Cadillac models — the CTS and Escalade — increased year-over-year, while sales of four other models — the ATS, ELR, SRX and XTS — decreased.
February 2016 global Cadillac sales summary by model versus February 2015:
- Cadillac ATS sales decreased 17 percent to 3,358 units
- Cadillac CTS sales increased 4.2 percent to 1,689 units
- Cadillac ELR sales decreased 27.1 percent to 94 units
- Cadillac Escalade sales increased 24.5 percent to 3,383 units
- Cadillac SRX sales decreased 2.9 percent to 5,855 units
- Cadillac XTS sales decreased 9.5 percent to 3,642 units
Sales Results - Cadillac - February 2016 - Global - By Model
|Model||February 2016 / February 2015||February 2016||February 2015||YTD 2016 / YTD 2015||YTD 2016||YTD 2015|
Cadillac Sales By Market
Cadillac sales were up in four markets and down in two.
February 2016 global sales summary by market versus February 2015:
- Cadillac sales in the United States increased 0.9 percent to 11,840 units
- Cadillac sales in China decreased 16.3 percent to 4,766 units, as Cadillac ceased the importation of the popular SRX crossover in launching the new XT5
- Cadillac sales in Canada increased 44.5 percent to 685 units
- Cadillac sales in the Middle East decreased 4.6 percent to 329 units
- Cadillac sales in Mexico increased 29.5 percent to 158 units
- Cadillac sales in the EU and Russia increased 125.3 percent to 169 units
- Cadillac sales in all other regions (ROW) increased 30.7 percent to 149 units
“Cadillac’s business in Canada has doubled over the past three years, driven by increasing demand for our transformed product portfolio and reflecting the enhanced stature of the brand,” de Nysschen said.
Sales Results - Cadillac - February 2016 - Global - By Market
|Market||February 2016 / February 2015||February 2016||February 2015||YTD 2016 / YTD 2015||YTD 2016||YTD 2015|
|EU & Russia||+125.3%||169||75||+70.1%||262||154|
Average Transaction Prices
According the J.D. Power, the average transaction price of a new Cadillac topped $54,000 in the U.S. in February, the highest among mainstream luxury brands.
Strong demand in the domestic market has driven inventories lower as the brand prepares to launch the CT6 and XT5 in the first quarter of 2016.
About The Figures
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European Cadillac dealerships