General Motors filed an application to register “VELECTRA” as a trademark with the United States Patent and Trademark Office, GM Authority has discovered.
The automaker’s March 23rd, 2016 application is assigned serial number 86950272 and specifies that the mark will be used in conjunction with “Motor land vehicles, namely, automobiles.”
The GM Authority Take
Corny bar joke(s) aside, the Velite name has all the makings of a Buick, whether in concept or production form. The question now is, what kind of a vehicle would a Velectra be?
Share your opinion in the comments below.