Chevrolet’s efforts to #DayItForward this leap year successfully inspired others to commit acts of kindness for those who deserve it most. From Chevrolet dealerships, to young superheroes, to celebrity figures such as Kevin Spacey and Eva Longoria.
“There’s an undercurrent of optimism ingrained within Chevrolet, and with #DayItForward we’re creating a wave of kindness that is an extension of the brand itself,” said U.S. Vice President of Chevrolet marketing Paul Edwards.
Diontae Simpson, a performing arts student, is certainly more optimistic after receiving a grant from Kevin Spacey which will allow him to pursue his dreams. Simpson’s partnership with the Kevin Spacey Foundation will provide extra support as he applies to various drama schools and improves his skill set.
Other inspirations of optimism include the teacher’s aide who was presented with a 2016 Chevrolet Malibu as a thank you for her long-term efforts of putting her students’ needs first. There’s also the young superhero, “Super Ewan,” who helps save underprivileged youth from hunger. Another Detroit hero, Daniel Norris of the Detroit Tigers, provided a sense of optimism for a young boy battling thyroid cancer – a battle Norris himself once fought.
To honor the efforts of those who participated in the #DayItForward movement, Chevrolet teamed up with Twitter to allow folks to share their deeds. Aside from the hashtag itself, a custom emoji was created to help users’ stories reach an even bigger audience.
“Chevrolet continues to leverage the power of Twitter to start and amplify live conversations and connections,” said Rob Pietsch, director, Twitter Autos. “#DayItForward is another great example of Chevrolet creating momentum on Twitter that will turn into a movement across the world. We are honored to partner with Chevrolet on #DayItForward to spread kindness, one Tweet at a time.”