Earlier this week, we provided some insight as to how Holden plans to keep its relevance despite losing its manufacturing arm. Without its own assembly lines, Holden will instead flex its creative design muscles.
Holden and GM Design Australia have been responsible for more than a few concept vehicles in the past few years, namely the Buick Avenir, Chevrolet Bolt and Opel GT. The latest designs to leave the Australian design center wear Chevrolet bowties, but they preview the future of Holden, too. Those two vehicles are the Chevrolet Colorado Xtreme and Chevrolet Trailblazer Premier.
Both the Colorado Xtreme and Trailblazer Premier showcase future design direction with upfront hints, and production looking elements over the entirety of both show vehicles.
Holden Chairman and Managing Director, Mark Bernhard said the show vehicles were an exciting exploration into the distinct character of each vehicle, and created to gauge interest.
“The Colorado Xtreme and Trailblazer Premier show vehicles were created with the intent of injecting excitement and passion into the critical light commercial and SUV segments, while reinforcing Holden and Chevrolet’s commitment to exciting design and listening to customer feedback,” said Bernhard.
For Holden, this means a much more macho Colorado pickup is likely on the horizon, and the Colorado 7 is up to bat for some new luxury cues, something very much needed. In fact, as markets like Thailand continue to mature, it only means better product for Holden, since Oceania is a critical geographical location to source vehicles from.
GM Design Australia is one of two General Motors design studios with the capability to design and fabricate an entire concept vehicle from start to finish. It’s latest work further cements the capability and talent found in Port Melbourne.