We’d say Cadillac had a successful relaunch of its “Dare Greatly” marketing and advertising efforts, introducing a spin on the mantra: “Don’t You Dare.”
Cadillac took its other spots during the 88th Academy Awards to showcase its product, still rallying around the “Don’t You Dare” motif. The ad above features the 2017 XT5 inside and out, while a female narrator correlates the slogan alongside the XT5, drawing parallels to features and options with the latest midsize crossover.
No, it’s not as profound as the main Don’t You Dare spot, but it’s refreshing to see Cadillac utilize its marketing strength finally. What say you? Are you liking the direction the brand is going? Talk to us below after clicking play above.