We now know exactly what Chevrolet had in mind when we discovered the trademark filing for the “Shoreline” name, and after speaking to the brand directly on the matter. Give a warm welcome to the 2017 Chevrolet Colorado Shoreline.
The 2017 Colorado Shoreline is the next in a handful of special editions to continue targeting specific segments of the truck market. The Colorado Shoreline is aimed specifically at the Californian buyer, where there are more midsize trucks in Los Angeles than in the next two largest markets combined.
“The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” said Sandor Piszar, Chevrolet truck marketing director. “This year, we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment’s biggest market.”
The 2017 Colorado Shoreline picks up a few key trends from the Californian aftermarket scene: bright exterior colors, blacked out trim and minimal chrome. It will be available only in Silver Ice Metallic, Summit White, Laser Blue, or Red Hot exterior colors.
The 2017 Colorado Shoreline receives a body-color front grille, combined with black, 18-inch wheels and black trim for the door handles, mirrors and beltline. Additionally, the Colorado Shoreline will be bundled with three of the midsize truck’s most popular features: spray-in bedliner, all-weather floor liners, and one-year of Sirius XM radio subscription.
Chevrolet has not spoken out regarding price, but the 2017 Colorado Shoreline will be ready to hit the beach this summer.