Pontiac is one of those brands that, as long as there are enthusiasts, will never die. It simply as too much of a storied history, and became deeply engrained in American car culture. Unfortunately, in today’s global market, the lack of a presence outside of North America forced the red arrowhead to the chopping block during the darkest days of the Great Recession.
That hasn’t stopped historians from cataloguing the achievements the brand made during its rich history, and Pontiac: Concept and Show Car keeps the flame alive. The latest book, featuring Pontiac historian former editor of the Pontiac enthusiast publication Smoke Signals, Don Keefe, takes a trip through the golden days of the brand.
From the brand’s boom towards the end of World War II to the high-flying 1980s, it looks to be a read any Pontiac fan wants for the coffee table. So go on, place an order right here. Expand your mind, grow your vehicular vernacular and tell the kids that Pontiac did way better things than the mundane early-2000s era of the brand. It used to build excitement.