Donald Trump is a Cadillac kind of man it seems. According to Automotive News, during the unveiling of the current-generation Cadillac Escalade, Trump commented to an executive, “You did a great job. I think it’s beautiful. I want to buy one immediately.”
The love affair dates back to the 1980s, when Trump, or so his side of the story goes, was approached by Cadillac to develop a super-stretch limousine bearing his name. Two versions were planned: the Trump Golden Series and the Trump Executive Series, the latter being slightly less lavish.
In 1988, the two prototypes were completed, featuring every 1980s creature-comfort one could imagine, including a TV, VCR, fax machine, paper shredder and a cell phone.
Then-Cadillac General Manager, John Grettenberger, remembers it a little differently.
“He would input to the interior styling of the vehicle and allow Cadillac to use his name in promotional activity,” Grettenberger wrote in his 2011 book, Ready, Set, Go! My Life at General Motors, Cadillac, Oldsmobile, Opel, and Isuzu. “By doing so he intended to purchase fifty of them for his personal use. He was looking for means to transport high rollers from New York City to his hotel and casinos in Atlantic City and return.”
After agreeing to build two prototypes, Grettenberger wrote of the happenings that took place after the fact.
“The two prototypes were built but when it came down to approving the transaction and placing a purchase order for the fifty limos, nothing happened! Donald gave all sorts of reasons for a delay, purchased one for ‘his father,’ but no order for the remaining forty-nine. I’m not even sure what happened to the second prototype. … So much for the Trump limousine!”
And so the tale ends of Trumps two Cadillac limousines.