General Motors’ European subsidiary, Opel, reported 16,500 new vehicle sales in January 2016 in its home market of Germany. The results represent a 22 percent increase compared to January 2015 sales results, as well as the best sales performance since 2008.
During the month, Opel sales grew faster than the passenger car market by 3.4 percent, which allowed it to increase market share by 1.2 percentage points to 7.6 percent — the highest January market share in eight years.
Opel attributes the strong start to the year to high demand for the new Astra, which launched in October of 2015 and won the Golden Steering Wheel award. Over 1,700 units of the vehicle were sold in January in Germany, an increase of 120 percent compared to January of 2015. The results enabled the new vehicle, which rides on GM’s new D2XX platform, to step up to second place in the compact class segment (C-segment). Over 100,000 orders for vehicle have already been placed across Europe.
The subcompact Meriva MPV was another standout during the month in the German market, with registrations growing 22 percent to over 1,300 units. The results enabled the vehicle to climb to first place in the subcompact MPV segment (B-segment).
Going forward, Opel expects its product offensive to further its sales momentum with the launch of the Astra Sports Tourer (wagon), which goes on sale in April.
“We managed to take the momentum into January after posting good 2015 end of year results. We really got off to a perfect start: our product offensive is paying dividends. We expect a further boost from the Astra Sports Tourer which will be delivered in Germany as of April,” said Jürgen Keller, Opel’s Executive Director Sales, Marketing & Service Germany.