Since launching in the United States, the Chevrolet Trax has become somewhat of sales success. In 2015, its first full year on the market, the Trax accounted for 63,030 sales, becoming the second best-selling small crossover in America. But the Trax is about more than posting healthy sales numbers.
Chevy tells us that over half of Trax customers in the U.S. with a trade-in turned in a something other than a Chevrolet. That makes the Trax a conquest champion, thereby allowing the Bowtie brand to grow sales and market share at the expense of rivals.
The recently-announced update for the 2017 model year Trax should ensure that doesn’t take a turn for the worse.
Very Popular Among Women
In addition, nearly 60 percent of Trax buyers are female, which is the highest percentage in the entire Chevrolet lineup.