General Motors filed an application to register “Shoreline” as a trademark with the United States Patent and Trademark Office, GM Authority has exclusively discovered.
The automaker’s February 2nd, 2016 application is assigned serial number 86894478 and specifies that the mark will be used for “Motor land vehicles, namely, passenger trucks.”
The GM Authority Take
Based on the goods and services category of the application, it would appear that GM is planning on using the Shoreline name on a variant of a passenger pickup truck, possibly as the Chevy Silverado, GMC Sierra, Chevy Colorado, or GMC Canyon. The question now is, what would a Shoreline model bring to the table?
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