General Motors Canada has been given the task to lead and disrupt in the country when it comes to autonomous vehicles and technology, and it’s taking the role very seriously.
GM Canada president and managing director, Steve Carlisle, along with Iain Klugman, CEO, Communitech, today cut a “digital ribbon” to open “2908 at Communitech” – the first automotive company in Canada to establish a lab presence at the leading Waterloo based accelerator.
“One of GM’s top priorities is to disrupt traditional automotive business models, including our own, in order to anticipate our customers’ needs, today and long into the future,” said Carlisle. “With changing technology, we see tremendous opportunities for GM, Ontario and Canada in an automotive future that is increasingly electric, connected, shared and autonomous. With ‘2908 at Communitech’, we will knock down old approaches, find new partners and boldly go where future mobility is headed.”
2908 at Communitech refers to the 1908 founding year of parent company, General Motors, and envisions what the automaker could look like in 1,000 years.
Last year, GM Canada was awarded new connected car software and engineering to provide an influential role in the development of electric-autonomous vehicles in Oshawa, Ontario, to support similar development at the Warren Tech Center in Michigan.
General Motors has currently taken many steps to invest in its future, including the announcement of its personal mobility brand, Maven, and a $500 million investment into Lyft to develop a fleet of autonomous vehicles across the United States.