The Cadillac Escalade isn’t much of a thoroughbred. It was born from platform sharing years back, with little to no differentiation. However, the luxury SUV gained a foothold in the segment during the boom of sport utility vehicle in the early 2000s.
Flash-forward to 2016, and the Cadillac Escalade is now the brand’s biggest seller, and most profitable model, despite throwing brand president Johan de Nysschen’s strategy out of the window. For a short period, it was even uncertain if the Escalade would continue on, but de Nysschen will continue to adapt his strategy around the successful step-child.
“The Escalade must become more sophisticated and technically advanced, more detail oriented” in its interior design and materials, he said. “We can do all that with a body-on-frame architecture.”
Long story short, GM knows how to build a damn good SUV, and if the luxury buyer at large thinks the Escalade exudes exactly what they want, Cadillac is going to continue doing its best to make sure the SUV stays relevant with the crowd it so badly wants to court.