Following yesterday’s news of Ford Motor Company trademarking the “Kuga” name in the United States, the nameplate reserved for the Escape crossover for global markets, the automaker has now filed the “Ka” name here, as our sister publication, Ford Authority, has discovered.
Specifically, the Ka name was trademarked for “land motor vehicles, namely, automobiles and their structural parts and automobile engines; exterior insignia badges for vehicles; vehicle rooftop cargo and luggage carriers; fitted motor vehicle covers; bug deflectors in the nature of bug shields for motor vehicles; mud flaps for motor vehicles; windshield sunshades and license plate frames for motor vehicles.”
As many of you pointed out, Ford has some catching up to do in a few notable segments here in the U.S. While countless automakers have already filled the subcompact CUV and subcompact segment in general, Ford has stepped aside.
The Ford Ka is sold as a supermini vehicle to compete with the likes of Fiat 500 and Opel Adam in Europe, but recently was overhauled to include a sedan and five-door hatchback variant for the South American and Asian markets. The Ka would likely take on the smallest of Chevrolets offered in the U.S.: the 2016 Chevrolet Spark.