Our sister publication, Ford Authority, has uncovered some interesting news that may indicate an incoming rival for the Chevrolet Trax.
Ford Motor Company has trademarked the “Kuga” name in the United States for “land motor vehicles, namely, automobiles and their structural parts and engines; exterior insignia badges for vehicles; vehicle rooftop carriers; fitted motor vehicle covers; bug deflectors for motor vehicles; mud flaps for motor vehicles; trailer hitch receiver plugs for motor vehicles; sunshades and license plate frames for motor vehicles.”
Ford uses the Kuga name in other parts of the world for the compact Ford Escape crossover, and it’s highly unlikely Ford would ditch a well-recognized nameplate in North America like the Escape.
Therefore, using some calculated guessing and a dose of inference, we’d venture to guess the Ford Kuga could become an upcoming subcompact crossover to take on the 2017 Chevrolet Trax. Ford currently sells the EcoSport, closely related to the Fiesta, in other global markets, and the vehicle has recently been spied testing in the United States.
Ford is late to the game, but it only means the subcompact CUV segment is heating up. Chevrolet recently revealed its refreshed 2017 Trax at the 2016 Chicago Auto Show, and the 2017 Buick Encore will debut with a new look at the upcoming 2016 New York International Auto Show.