Earlier this week, Cadillac officially priced its upcoming SRX successor, the 2017 XT5. Much like the 2016 Cadillac CT6, the XT5 is seeing a very aggressive pricing strategy, something brand president, Johan de Nysschen, has said is intentional.
The 2017 Cadillac XT5 will hit dealers this coming April and start at only $39,990. That’s still slightly higher than the outgoing SRX, which starts at $37,605, but from a design and content standpoint, the XT5 is looking like a bargain.
However, we want to ask you, has Cadillac priced the XT5 right by not insisting an ultra-premium price?
We think yes. Absolutely yes. Lower prices can be an excellent way to conquest buyers into a brand, however, it’s not the price tag itself that will win a consumer. The value provided will be what sets the 2017 XT5 apart. If Cadillac can convince consumers of this value of luxury, it should be sitting pretty with the XT5 crossover, especially considering the current market for CUVs.
So, with all of that said, go ahead and vote in our poll below, and chat with us in the comment section below.