It has been a natural progression for nearly every segment of automobile. Compacts are more midsize than ever, midsize vehicles continue to encroach on full-size territory and so on. The same can be said for the pickup truck.
What is now considered a “midsize” truck could nearly pass for a full-size pickup merely ten years ago. That’s why we wanted to ask Sandor Piszar, Director of Chevrolet Trucks Marketing, an important question about a segment that seems to be opening up before our eyes: a true compact pickup truck.
It’s a compelling question as trucks grow larger, and veer away from the size of what a past S10 used to define.
“There are always opportunities to enter a segment or define a segment. Whether it makes good business sense to do is another question,” Piszar stated.
“People have been demanding more and more refinement, and you’ve seen midsize trucks get a little bigger over the years. A midsize truck of today was like a full-size truck of the 70s and 80s. There are always some people who say they want something even smaller, more like an S10. I don’t know if all of the engineering would be justified. We’re always looking at opportunities, but we have nothing to talk about at this time.”
A wide-open answer for the future of Chevrolet trucks. It’s clear there is room for a compact pickup truck, and as the truck market continues to boom, it may create the business case Piszar states is needed to justify the investment of capital into such a program.