Both models have a set purpose to expand the brand’s presence in the Indian marketplace, and appeal to a more youthful demographic.
Car Advice spoke to Chevrolet CMO, Tim Mahoney, about the prospect of the Essentia in particular making it to Australia as one of the many new Holden vehicles on the horizon. The short answer? It’s not likely.
“I can’t comment. I’m the head of the Chevrolet brand… I think that’s the interesting thing about Chevrolet and General Motors as a larger enterprise: we have the resources to do a variety of products – I think this one for sure is perfect for this [the Indian] market,” Mahoney said.
Both vehicles were designed an engineered exclusively for the Indian market in mind, despite having much work done in South Korea.
For us Americans, it also means the chances are slim for a Chevrolet Spark sedan, as consumers gobble up crossovers, trucks and SUVs over compact and sub-compact vehicles.