Cadillac has redesigned DareGreatly.com — a website which it uses to promote its Dare Greatly mantra and marketing campaign.
GM’s prestige-luxury brand says that the new site is “a comprehensive source of inspiration and reinvention” that “embodies the passions that help shape our future”, inviting users to “see the world” as Cadillac sees it.
The brand adds:
Dare Greatly embodies a bolder point of view. A forward-looking curation of progressive culture, distinguished design and innovations that move us forward—it represents everything we’re passionate about in the world and inspires us as we shape our future.
The new site features stories about “the next generation of daring individuals who are disrupting the status quo, inspiring change, and driving the world forward” while also interspersing stories about features found in Cadillac vehicles.
The redesign is part of a broader campaign unofficially referred to as Dare Greatly 2.0, which will kick off during a television airing of the 88th Oscars awards ceremonies on February 28th, 2016.