While General Motors takes steps to turn Opel, and Vauxhall, into profitable operations this year in Europe, its largest rival has announced it will begin some major restructuring on the continent.
As reported by Ford Authority, Ford Europe has announced it will cut hundreds of jobs and slash some of its less-successful models. Notably, the brand’s MPV lineup has suffered over the past year.
Although auto sales have picked up dramatically in the United States, the stellar results haven’t exactly been mirrored in Europe. Sales are up, but it follows a dry six-year slump, which sent demand plummeting for new vehicles.
The question is, will General Motors follow suit? So far, the company has been quiet on this front. Although we don’t possess GM’s books, it would seem the automaker is content on investing into both Opel and Vauxhall to create a sustainable future for both brands.
General Motors has also already done its part by largely pulling the Chevrolet brand out of Europe, and leaving the space wide open for Opel to flourish, which seems to be working. Up next will be a full-scale entry of Cadillac into the European marketplace, which is still a ways off.