General Motors wants to shake off the stigma that it’s not your granddad’s GM anymore. With the introduction the new 2017 Chevrolet Bolt EV and a partnership with Lyft, GM is trying to be the hippest, most forward thinking automaker it can be.
Before revealing the the 200-mile Bolt EV, GM announced a $500 million investment in Uber rival, Lyft. Thus, GM engineers and designers don’t only keep the private owner in mind, but also the needs of a more “ride-sharing” world, as Automotive News outlines.
With the new Chevy Bolt EV, this new mindset is evident with the new MyChevrolet app. In the app, multiple drivers can have access to things such as charge status and HVAC controls. If the vehicle was operating through a vehicle sharing service, the driver can send out encrypted key codes to passengers to enable them to use their smartphone as a key fob to gain access to the vehicle. There’s also the vague mentioning of “gamification” when it comes to the Bolt EV.
GM is also trying to respond to trends more quickly. With a purpose-built EV, the Bolt will be one of longest range EVs to be on the market for the money. Bolt EV production is set to start in later 2016.