Holden has officially given word on what the new 2016 Spark will cost consumers when it goes on sale this coming April. The brand has slapped a $14,990 price tag on the micro car. But, the micro car’s size and price doesn’t mean bottom-of-the-barrel features, however.
The 2016 Holden Spark will arrive standard with a seven-inch touchscreen display, boasting Apple CarPlay and Android Auto capability, complimented by Siri Eyes Free.
At the top of the range, the 2016 Holden Spark will offer customers keyless entry with push-button start, Sportec seating and a leather wrapped steering wheel.
“Spark is a car for people who are choosing based on content, looks and performance, not just budgets. That said, we’re proud to be able to offer this incredible range of technology placed into an all-new car, to customers with prices starting at just $14,990 driveaway, said Geraldine Davis, Holden Executive Director of Marketing.
“Spark’s customers are a very social and connected group. They expect technology to work seamlessly, and that’s what Spark delivers. With all of Spark’s technology at drivers’ fingertips, they are able to stay seamlessly connected and entertained wherever they choose to explore.”
Personalization will also play a key role in the 2016 Spark’s strategy, too. Holden says it has designed a “1, 2, 3” personalization setup to help customers make their Spark feel more like their own. Customers select wheels and inserts, then a color theme and finally choose interior options.
The 2016 Holden Spark is the first of many new models to launch for the brand, with 24 new vehicles coming by 2020.