Remember the 2015 Chevrolet Silverado Midnight Edition? Well, the Bowtie brand discontinued it several months ago. Why? To make room for the 2016 Chevrolet Silverado Midnight Edition, of course.
Chevrolet bestowed us with the 2016 Silverado Z71 Midnight Edition ahead of the 2016 Chicago Auto Show, where it will be introduced alongside the 2016 Colorado Z71 Midnight Edition and 2016 Silverado HD Z71 Midnight Edition. The Silverado Z71 Midnight Edition joins an ever-expanding portfolio of special edition trucks, a strategy that helped grow Chevy truck sales 27 percent last year.
“We introduced several special-edition trucks in 2015 – each combining equipment and appearance packages designed for specific enthusiasts in mind,” said Sandor Piszar, Chevrolet truck marketing director. “They clearly resonated with buyers, as the special editions sold in one-third the time, and to younger, more affluent buyers than the industry average.
“The Silverado 1500 Midnight was by far the most popular model in 2015,” Piszar continued, “as demand outstripped supply in a matter of months. It only made sense to expand our special-edition offerings for 2016, including new Midnight editions.”
The 2016 Silverado 1500 Z71 Midnight delivers the following features:
- Off-road suspension
- Locking rear differential
- Transfer case shield
- Hill Descent Control
- Aggressive Goodyear Wrangler Duratrac all-terrain tires
- All-black front end with body-colored grille, bumper, headlamp bezels, tow hooks and fog lamps
- Black side moldings and beltline moldings
- Black painted alloy wheels
- Special Z71 badges on the doors
- A spray-in bedliner (black, of course)
- Black Chevrolet bowties for the front and rear
The 2016 Silverado 1500 Z71 Midnight Edition joins the 2016 Chevy Colorado Z71 Midnight Edition and 2016 Silverado HD Midnight Edition at the 2016 Chicago Auto Show. Expect the special edition momentum to keep rolling as 2016 progresses.